Design and Art Direction
Design and Art Direction
Packaging design for Baileys flavoured coffee pods, an everyday coffee treat.
A design with a premium, yet imperfectly perfect feel, in line with the Baileys brand. The look and angle of the photography provides an approachable touch, differentiating the product from its competition. Added coffee flavour cues not only makes it clear that it’s a coffee product, but also adds an element of deliciousness and playfulness.