Design and Art Direction
Design and Art Direction
Oz Hair & Beauty is an online hair & beauty destination offering a range of premium brands and products.
The objective was to create a modern brand attracting new customers as well as suppliers.
After a collaborative brand workshop we put a clear brand strategy in place. Oz Hair & Beauty was positioned as a unique hair & beauty experience offering not only great products, but amazing value through superb customer service, tips and tutorials, freebies and fast shipping. The approachable and warm touch makes the customers feel special and cared for in every step of their beauty journey, even after leaving the checkout.
A clean and modern typographic stencil logo convey the idea of the bits and pieces that make up the Oz Hair & Beauty experience. The flexible brand identity system with geometric quirky graphics and patterns combined with playful typographic treatment supports the idea of the added perks throughout the customer journey.