CLIENT

Nagelati – Sustainable press-on nails

EQUIPPED +
EMPOWERED WITH:

Brand Strategy
Brand Design
Packaging Design
Art Direction + Photography

Add some flavour to your ordinary.

Nagelati are press-on nails made from plants. Think gelato, but for your nails. A shade for every mood and occasion.

Press-ons don’t have to be over-glam, claw-like or icky. They can be natural, fun, down-to-earth and, most importantly, sustainable. Made for everyday wear.

Nagelati sits somewhere between flashy claws and expensive salon manicures. Beautiful nails without the time commitment, damage, or harsh removal processes. Applied in minutes instead of hours at the salon.

The identity features a bold, classic logo typeface with modern custom cuts, paired with a distinctive colour palette of deeper, richer tones that stand out in a category often dominated by glitter, glam, and sugary girliness.

The sleek packaging has a subtle playful twist and is designed to feel just as perfect as a gift as it does on your own shelf.

The art direction and photography bring the brand personality and colour stories to life, inspired by fruit, food, colour, natural elements and unexpected props. A little playful, a little messy, with just the right amount of spice. Lifestyle imagery shows the nails styled in fun, expressive settings that reflect different moods.

Photography + Styling by by Alisha Hacadurian at Demiurge Studio