Design and Art Direction
Design and Art Direction
Brand refresh for Redsbaby, offering thoughtfully designed prams for the modern Australian family.
A warm and genuine brand identity focussing on real and beautiful moments. The brand imagery reflect these real life moments and how Redsbaby’s products integrate seamlessly into the parenting journey, enriching it every step of the way.
A handwritten tagline adds personality to the brand, indicating it's designed by parents, for parents. The signature dot pattern hints towards the idea of future moments and milestones along the family journey.