Design and Art Direction
Design and Art Direction
Branding and naming for State of Mine, offering personalised, style driven tech accessories.
A minimal and pared back brand identity, suggesting space for individual expression. The logo is made up of a custom, stylised typeface with the word ‘Mine’ in brackets, indicating it’s interchangeable with whatever state or mood you are in. White, canvas-like blocks overlaying portraits of individuals implies room to be your unique self.