EMPOWERING CONSCIOUS + AMBITIOUS BRANDS TO STAND OUT; STRATEGICALLY + STUNNINGLY.

Transforming purpose-led businesses from the inside out.
Positioning them to be unique and sought-after.
And equipping them to make the positive impact they envision.

 

KAROLINA EDMAN LUNDQVIST IS A SYDNEY-BASED BRANDING SPECIALIST, DELIVERING STRATEGY AND DESIGN THAT TRANSFORMS BRANDS FROM THE INSIDE OUT.

About me

For over a decade, I’ve been crafting brands that are thoughtful, strategic, stunning and sought-after, now dedicated to helping conscious + ambitious brands stand out and take the lead.

Your business has the ability to create a positive impact in the world, big or small. If you’re setting out to do good, your brand deserves a visual presence that will empower it to do so.

I’m here to partner with you to bring that presence to life; all from the inside out.

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SERVICES

 

Brand Design
Brand Strategy

Packaging Design
Print Design
Art Direction

Web Design
Digital Design

 
 

Whatever your purpose and whatever your passion, these solutions will elevate you to achieve the positive impact you envision and have a standout presence in the world.

 
 

 

SELECTED PROJECTS

Fleur Harris

The Daily Routine

Subtle Energies

Vic Jones

 

CLIENT LOVE

testimonials

Working with an outstanding brand designer was an absolute game changer for me. Karolina’s strategic approach resulted in an exceptional brand identity that truly represents my business and has enormously helped me to grow my business based on my values and my vision. Her ability to translate my vision into a holistic, visually stunning design was beyond my expectations. I couldn’t have done it without Karolina and wholeheartedly recommend her services to anyone in need of exceptional branding.

MARLIES KRUPS
HER CIRCLE

Working with Karolina was a delightful experience from start to finish. She was supportive, knowledgeable and lovely to work with. I am grateful for the fresh perspective she brought to my business and her talented design work exceeded all my expectations. Karolina delved deep into the purpose of my business, helped me articulate my message more clearly and the final brand is something I feel very proud to put to market.

VIC JONES
BUSINESS COACH

Karolina took my branding from average to refined, polished and elegant, capturing my brand's ethos in its entirety. I'd highly recommend Karolina to anyone who is looking for an expert who can accurately translate their vision and tell a story with beautiful visuals, a strategic mindset and a human touch. Every day, I look at my branding, my products, my website and smile – and I have Karolina to thank for helping me achieve this. 

GABRIELLE MARCEL
THE PURITY PROJECT

Karolina is an absolute pleasure to work with. She is efficient, responsive and has an incredible attention to detail. Her standard of work is of very high quality, we LOVED everything she presented to us! I would recommend Karolina in a heartbeat and will definitely be working with her again in the future.

NATALIE HERSCU
THE DAILY ROUTINE

I feel blessed to have had the opportunity to work with Karolina and I was lucky enough to find her in time for my rebrand. I honestly found the whole process from start to finish incredible. She went above and beyond for all parts of the project ensuring that I got to a place of complete satisfaction. The end result was amazing and I'm totally in love with my new brand.

CORONA BRADY
WOMEN’S EMPOWERMENT COACH

Through our fresh new brand, we look more premium and have instilled personality into our brand. We now know who we are and what we stand for and this really carries through our whole business. We have been able to get a lot more premium suppliers on board as they do align with our brand and we feel more confident presenting it to them. Love the final result.

ANTHONY NAPPA
OZ HAIR & BEAUTY

My approach

By starting at the core, developing a clear strategy and inspiring you to get clear on who you are, why you exist, what you stand for and where you’re heading, you will be empowered through a foundation that positions you to succeed.

A foundation that is then used to craft a truly visually stunning brand that wholly reflects your purpose. One that elevates you to stand out, cut through, and succeed in your market and vision.

Learn more

Want to confidently take your brand to the next level?

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plus ongoing goodies when you subscribe.

 IF YOU’RE LOOKING TO CRAFT YOUR DREAM BRAND FROM THE INSIDE OUT, STAND OUT, AND ACHIEVE THE IMPACT YOU ENVISION, LET’S CONNECT.